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    唐氏綜合癥患者創業賣襪子 創400萬美元收益

    kira86 于2018-09-21發布 l 已有人瀏覽
    增大字體 減小字體
    "約翰的瘋狂襪子"品牌躥紅,生意火爆,襪子大賣,而創始人卻是先天愚型兒。
      小E英語歡迎您,請點擊播放按鈕開始播放……

    襪子.jpg
    The Crazy Success Behind 'John's Crazy Socks'

    約翰的瘋狂襪子生意大火背后的故事

    After graduating from high school, many young people are excited to go off to college. But not all. Some may want to skip college and jump right into a business.

    許多年輕人在高中畢業后,會懷著激動的心情去上大學。但并非所有人都是如此,有些人能可能會想略過大學,直接開始做生意。

    That was the case with John Cronin from Long Island, New York. He did not dream of going to college. He dreamed of going into business with his father. But they did not know what kind of business.

    紐約長島的約翰·克羅寧就是如此。他沒有想過要上大學,他想與他的父親一起做生意,但它們并不知道做哪種生意好。

    John Cronin told Money magazine that he thought about starting a food truck. But, there was one problem. Neither he nor his father can cook.

    約翰·克羅寧告訴《財富雜志》,他考慮過啟動快餐車生意,但問題是他和他父親都不會做飯。

    After some thinking, the father-son team decided to go into business making a product the younger Cronin loves: socks!

    經過一番思索,父子二人決定從事兒子(更年輕的克羅寧)喜愛的產品方面的生意,即做襪子。

    Mark, John's father, says his son has always loved colorful, wild socks. So, they created John's Crazy Socks Company.

    約翰的父親馬克說,他兒子一直喜歡顏色鮮艷、圖案腦洞大開的襪子。所以,他們創辦了“約翰的瘋狂襪子”公司。

    The younger Cronin explains what he loves about his work.

    年輕的克羅寧(兒子約翰)解釋了他對所從事工作的熱愛。

    I want to sell crazy socks. Why socks? Because it's fun; it's colorful. I like to be creative, and I want to see wonderful things here."

    “我想賣與眾不同的襪子。為什么選襪子呢?因為它很有趣,它顏色豐富多彩。我想要保持有創意,我也想在它身上看到美好的東西。”

    (Mark) You're a talented guy!"

    爸爸馬克:你真是一個才華橫溢的家伙!

    (John) "Yes, I am."

    兒子約翰:沒錯,我確實才華橫溢。

    John was born with Down Syndrome, a genetic disorder that causes learning disabilities and developmental delays. But that has not stopped him from gaining major success in the business world.

    約翰出生時患有唐氏綜合癥(先天愚型),唐氏綜合癥是一種導致學習能力低下以及發育遲緩的遺傳基因紊亂癥狀。但這一點并未阻止他在商界獲得巨大成功。

    Since launching John's Crazy Socks, father and son have been crazy busy making crazy money. But their business also helps others with disabilities.

    自從推出“約翰的瘋狂襪子”品牌之后,父親和兒子一直忙瘋了一般地掙著大錢。但他們的業務也幫助了其他殘疾人。

    We've been able to create 35 jobs - 18 of those are held by people with differing abilities. We've raised over $135,000 for our charity partners.

    “我們已經創造了35個就業機會,其中有18個崗位是由能力迥異的人承擔。我們為我們的慈善合作伙伴籌集了13.5萬美元的善款。”

    The father and son divide the duties of the business.

    父子倆的工作職責分明。

    John works on sock design but he is also the face of the company. This means he represents the company on its advertising used to help sell the product and on the packaging of the product. Mark takes care of the books, managing money, supplies and hiring.

    約翰負責襪子設計方面的工作,同時還是公司的“形象代言人”,也就是說他的形象會出現在幫助產品銷售的公司廣告上,以及產品包裝上。馬克負責管賬、管理資金、后勤和招聘。

    John and Mark try to make each sock purchase personal. So, they hand-carry orders to customers in the Long Island area. But for those who live farther, John sends a personal note with each order he sends.

    約翰和馬克試圖讓每個襪子采購都能有屬于每個人的體驗,所以,他們會親手將訂單送到住在長島地區顧客手上,而對于那些住得比較遠的人來說,約翰會給每個發出的訂單附一張親筆便簽。

    (Mark) "What's our mission?"

    (爸爸馬克):我們得使命是什么?

    (John) "Our mission is to spread happiness."

    (兒子約翰):我們得使命是傳遞幸福。

    (Mark) "Our customers are happy. We have over 10,000 online reviews - 96 percent of those are five-star reviews - and we've done a lot of work, a lot of business. We've shipped over 115,000 orders and earned over $4 million in revenue."

    (爸爸馬克):我們的顧客是快樂的。我們收到了一萬條在線評論,96%的都是五星好評,而我們做了許多工作,做成很多生意。我們的發貨量已超過11.5個訂單,并且獲得四百多萬美元的收益。

    Five percent of John's profits goes to the Special Olympics. The company also gives to the National Down Syndrome Society and the Association for Children with Down Syndrome.

    約翰將5%的利潤捐給了特奧會(世界特殊奧林匹克運動會簡稱)。該公司還向美國唐氏綜合征協會和唐氏綜合癥兒童協會提供援助。

    John Cronin is living his dream; spreading happiness, one pair of crazy socks at a time.

    約翰·克羅寧正在實現他的夢想:每銷售一雙瘋狂的襪子,就將幸福傳遞給他人一次。

    I'm Anna Matteo.

    安娜·馬特奧為你播報。

    (小e英語Jewel翻譯,歡迎捉蟲!)

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